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A Comparison of Web-Based and Paper-Based Survey Methods

Testing Assumptions of Survey Mode and Response Cost

Fresno County Office of Education

Sharon Brown-Welty

California State University, Fresno, sharonb{at}csufresno.edu

Web-based surveys have become more prevalent in areas such as evaluation, research, and marketing research to name a few. The proliferation of these online surveys raises the question, how do response rates compare with traditional surveys and at what cost? This research explored response rates and costs for Web-based surveys, paper surveys, and mixed-mode surveys. The participants included evaluators from the American Evaluation Association (AEA). Results included that mixed-mode, while more expensive, had higher response rates.

Key Words: Web-based surveys • response rates • online surveys • mixed-mode surveys • survey costs

This version was published on October 1, 2009

Evaluation Review, Vol. 33, No. 5, 464-480 (2009)
DOI: 10.1177/0193841X09340214


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