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Evaluation Review, Vol. 5, No. 4, 567-576 (1981)
DOI: 10.1177/0193841X8100500407


Other

On Validity

George S. Howard

University of Notre Dame

Employing criterion validation procedures in cases where constructs are being assessed has resulted in contamination of many validation efforts by mono-operation bias. One result of this mistake is that self-reports, which are typically validated against behavioral measures, appear to have poor validity, leading to disenchantment with self-report techniques. Results of several investigations, wherein criterion measures are multiply operationalized, have demonstrated that self-report measures are more valid than the behavioral indices which were employed as criterion measures in previous studies to validate those self-reports. The relative strengths and weaknesses of introspective versus extraspective assessment approaches are then discussed.


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