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Evaluation Review
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What's this?

Use of Web and In-Person Survey Modes to Gather Data From Young Adults on Sex and Drug Use

An Evaluation of Cost, Time, and Survey Error Based on a Randomized Mixed-Mode Design

Barbara J. McMorris

University of Washington, Seattle

Renee S. Petrie

University of Washington, Seattle

Richard F. Catalano

University of Washington, Seattle

Charles B. Fleming

University of Washington, Seattle, cnbflem{at}u.washington.edu

Kevin P. Haggerty

University of Washington, Seattle

Robert D. Abbott

University of Washington, Seattle

In a randomized test of mixed-mode data collection strategies, 386 participants in the Raising Healthy Children (RHC) Project were either (a) asked to complete a survey via the Internet and later offered the opportunity to complete the survey in person or (b) first offered an in-person survey, with the Web follow-up. The Web-first condition resulted in cost savings although the overall completion rates for the 2 conditions were similar. On average, in-person-first condition participants completed surveys earlier in the field period than Web-first condition participants. Based on intent-to-treat analyses, little evidence of condition effects on response bias, with respect to rates or levels of reported behavior, was found.

Key Words: Web survey • mixed-mode • longitudinal panel • substance use • sexual behavior • sensitive behavior

This version was published on April 1, 2009

Evaluation Review, Vol. 33, No. 2, 138-158 (2009)
DOI: 10.1177/0193841X08326463
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