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Evaluation Review
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Measuring College Students' Alcohol Consumption in Natural Drinking Environments

Field Methodologies for Bars and Parties

John D. Clapp

San Diego State University Prevention Science Collaborative

Megan R. Holmes

University of California, Los Angeles

Mark B. Reed

San Diego State University Prevention Science Collaborative

Audrey M. Shillington

San Diego State University Prevention Science Collaborative

Bridget Freisthler

University of California, Los Angeles

James E. Lange

San Diego State University Prevention Science Collaborative

In recent years researchers have paid substantial attention to the issue of college students' alcohol use. One limitation to the current literature is an over reliance on retrospective, self-report survey data. This article presents field methodologies for measuring college students' alcohol consumption in natural drinking environments. Specifically, we present the methodology from a large field study of student drinking environments along with some illustrative data from the same study. Field surveys, observational methods, sampling issues, and breath alcohol concentration sample collection are detailed.

Key Words: alcohol • college students • methods • environment

Evaluation Review, Vol. 31, No. 5, 469-489 (2007)
DOI: 10.1177/0193841X07303582
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