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Evaluation Review, Vol. 28, No. 6, 539-563 (2004)
DOI: 10.1177/0193841X04266047

The Doubles

A Case Study on Developing a Technology-Based Substance Abuse Education Curriculum

Joel Epstein

Missouri Institute of Mental Health, joel.epstein{at}mimh.edu

Karen Kadela Collins

Missouri Institute of Mental Health

Thom Pancella

Missouri Institute of Mental Health

The Doubles, funded by the National Institute on Drug Abuse, is a seven-episode series of media tools designed to teach third and fourth grade students about the science of drug addiction. The program’s curriculum is delivered via a set of videos, interactive CD-ROMs, workbooks, or an Internet site. This article examines the process used to develop The Doubles and argues that its success stems from the careful balancing of the needs of the funding agency, state and national curricular guidelines, and the target audience.

Key Words: program development • substance abuse education • interactive media


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