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Evaluation Review, Vol. 19, No. 3, 294-312 (1995)
DOI: 10.1177/0193841X9501900304

Using Factorial Surveys for Designing Intervention Programs

Michael Hennessy

Emory University

Kathleen M. MacQueen

National Center for Infectious Disease, Centers for Disease Control and Prevention

Brenda Seals

National Center for Infectious Disease, Centers for Disease Control and Prevention

This article reviews factorial surveys and highlights their utility in designing intervention programs. It then describes two instances in which factorial surveys were used to develop HIV/AIDS-related interventions: designing HIV vaccine trials that maximize participation and identifying optimal treatment regimes for HIV positive mothers and their babies to prevent perinatal HIV infection. We conclude that factorial survey applications of this kind have a great potential for use in the design (and redesign where necessary) of intervention programs.


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